We hear time after time that the biggest challenge for business owners, especially in the restaurant and retail industries, is retaining and attracting new talent. In today’s gig-economy, people are staying in job roles for shorter periods of time and some are even starting their own businesses. But this means restaurants and small businesses need to prioritize employee retention like they’ve never had to previously.
One of the first decisions you’ll need to make as a small business owner is whether you want to build a personal brand or business brand for your company. And at the most basic level, a personal brand is about you, and a business brand is about your business.
Your eCommerce store has a lot to offer prospective buyers, but how do you get their attention? Strong branding and excellent web design can get you noticed and draw in prospects — and then keep them coming back for more.
More and more brands and businesses are incorporating video into their marketing. Not only does video offer an opportunity to showcase yourself and your business in an authentic way, but it’s an effective way to capture the attention of potential customers in the social news feed, and it drives results. According to a 2017 Animoto survey, “64% of consumers say watching a marketing video on Facebook has influenced a purchase decision in the last month.”