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Small Business Tips & Resources

Video: What Makes Content Go Viral?

Anyone who contacts you promising to make your blog post viral is probably scamming you. Whether it’s a cat video or a substantive product evaluation, it’s pretty much impossible to create content that’s guaranteed to go viral. Nevertheless, you should still try and learn from what does become popular and use that to make your content even more engaging. Plus, then you content is ready for prime time if you does get showered with love from the internet. So what exactly does that mean? Well, check out our video on small business marketing fundamentals you can follow to increase your odds for more sharing of your content:

Using Email Marketing to Boost Customer Loyalty

Whether you’re spending hours building the perfect light for your Instagram product shoot or crafting a thoughtful blog post, you know the must-do digital marketing lists for small businesses keeps seeming to pile up. But, regardless of what you may hear, you don’t need to spend 5 hours a day posting about your business on Snapchat (most likely).

How To Grow Your Business With Digital Testing

If you spend time on marketing blogs, you’ll quickly run into strategies around A/B testing. The difficulty of A/B testing runs a large range and it’s possible for you, as a small business owner, to run your own test or for a team to require a large data science team. Testing can get complex, fast. But, the good news is that you likely don’t need to do anything too complex for your own business.

Cash Flow Calculations, Simplified (Hands-On Lesson)

If you're in business, you already know that multiple activities contribute to cash coming into and going out of the business. These activities all show up on the cash flow statement and help you pinpoint just how much cash your business generates.

When and How to Manage Negative Reviews Online

One of the most common questions we’re asked by small business owners is, “How do I take down a negative review on Yelp?”