How to Write a Blog Post in 30 Minutes
- You need to publish new content on your website regularly in order for it to be easily discovered on search engines. Publishing blog posts is the easiest way to do this.
- Don’t worry about writing a lot — even 300 words will suffice.
- Make sure the content is worth reading. Ask yourself, “Would my audience care about this information? Would they find it useful?”
- To publish quick and easy content, use formats such as listicles, interviews, and how-to articles.
- Creating a blogging calendar 1 month at a time — it’s easier to write content when you have a schedule and set topic already decided.
As mentioned in our previous blog post here, a blog is a critical part of your small business website. As a quick recap, your website becomes easier to discover in a search engine if it has dynamic content. That means your website has to have new content published on a regular basis to make sure it lands in the top results when a customer searches for it in a website like Google or Yahoo.
An easy way to achieve dynamic content, or new content, is to publish blog posts from your website on a weekly basis. In addition to improving your SEO, it’ll also increase engagement with visitors to your site. They’ll start to view your company has a must-visit stop for new information about a specific industry.
Now, here at BusinessBlocks, we understand that being able to publish blog posts regularly can be very challenging. But we have very good news for you–it doesn’t have to take hours and hours of your time. Here are our tips for helping you.
- Use easy formats for publishing quick and easy content – As we stated in #1, it doesn’t need to be long. Play around with one of these formats to publish new content in minutes:
- Make the content worthwhile – Ask yourself, “Would my audience care about this information? Would they find it useful?” If the answer is “no” to both, then you might consider publishing new content. You can set up a Google Alert for specific words related to your industry; this will keep you in-the-know about the latest updates. People will start to view your company as an “influencer brand,” one that is ahead of the curve regarding the latest trends.
- Don’t get caught up in word count – You should have a variety of word count length for your posts. But if you’re just starting, don’t be scared to start with shorter posts. 300 – 400 words is completely acceptable. Just make sure that the content you are sharing is valuable. Which brings us to our next point…
- Customer interviews: come up with a list of 4-5 questions, and have one of your biggest fans answer them. Make sure your questions highlight why your products are invaluable to consumers.
- Team interviews: similar to the last example, come up with a few questions to give a behind-the-scenes look at how your business runs. Some questions you might ask an employee, “What do you love about working here?” or “What are you most proud of at this job?”
- Listicles: a listicle is a short article writing in the form of a list. I cannot stress this enough–if you struggle to write blog posts, start with a listicle. For example, if you are in the hospitality industry, you can could create a listicle on “The 5 Best Ways to Travel on a Budget” or “3 Things to Consider When Traveling Alone”
- How-to articles: One of the objectives of your blog posts should be to educate your consumers. And one of the easiest ways to do that is through a how-to article. Imagine a local grocery store that shares tips on how to cook a romantic dinner for Valentine’s Day.
- Plan, plan, plan: Many small business owners tell us that the most difficult part about regularly blogging is figure out what to write. “If you gave me the topic, I could put together something pretty quickly,” they add. Well, that’s where planning can save you a ton of time. At the beginning of the month, we recommend investing a small amount of time for a planning session. In this meeting, list out any upcoming company events and milestones, global holidays, and current events (Super Bowl, back-to-school). For all of these events, assign a blog post, and set a due date. You’ll be surprised how easy it comes when you plan your content a month at a time. To make it easier, you can use our social media calendar from BusinessBlocks.